Thursday, April 26, 2012

Pasta Architects

Ever wonder who is behind the silly shapes in your Kraft Maraconi and Cheese Dinner? Dan Lewis from Now I Know has the inside story. Apparently, the design of these novelty noodles involves quite a lot of design skill as well as IP patent knowledge, and it has quite a high failure rate. Who knew it was so complicated?

Sidenote: If you think this type of thing is interesting, sign up for Dan's daily email, which contains interesting tidbits about all sorts of things, or follow him on Twitter.

(Image: Kraft Macaroni and Cheese, a Creative Commons Attribution 2.0 licensed image from Like_the_Grand_Canyon's photostream)

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